Build, Manage and
Monetize Affinity Groups
Emphasize BOTH online and offline offerings

Monetize and grow the community through subscriptions, merchandise sales, sponsorship and new revenue sources

Design, host and develop affinity group website
Communicate the Values
of Membership to
Target Audience
Quantify the value of programs, products and services available

Develop Values: Exclusive offerings, exclusive access, proprietary merchandise, memorabilia, priority seating, meet-n-greets, travel packages, etc.

Develop an Integrated
Marketing and Public
Relations Program
Increase awareness of community-based programs to the general marketplace

Incorporate partnership programs and cross promotion opportunities